The Challenge: A Studio's Quest

Recognizing the challenges of engaging youth with faith online, I spearheaded Meena Studio's innovative approach. We reimagined Islamic content for teens, using visuals and messaging that highlighted Islam's tolerance and understanding. This strategy successfully spread our message and boosted Meena Studio's brand among target audience.

Our Approach

We put ourselves in our audience's shoes. Instead of preaching, we focused on relatable experiences teens could connect with. Our visuals became vibrant and modern, with a distinct neon-infused style. We meticulously researched teen trends, ensuring our content aligned with their interests.

The Planning Grind

We worked asynchronously, holding weekly meetings to guide us from concept to launch. We want to build the Meena Studio brand and make 'Islam is cool, Islam is tolerant'. The process was rigorous:

1. Pre-Production: Research, timelines, and defining what teens wanted to see.
2. Production: Bringing our vision to life through carefully crafted videos.
3. Post-Production: It all came down to polishing the final video, making the lower third and bit of motion graphic, ready to dazzle the world.

Lessons in the Aftermath

Finally, our videos are ready. They land on YouTube and Instagram. Our efforts resonated deeply with our target audience with total 458.870 views on cross platforms

The Takeaway

This was a groundbreaking project for us. Meena Studio broke the mold of traditional Islamic content by giving teens something they could truly connect with. We proved that by understanding our audience and using a bold, creative approach, we could make faith feel relevant and inspiring to a new generation.