Introduction

Muhammadiyah's Muktamar event is exciting, but most people outside the organization don't know much about it. Our social media team wanted to use this event to connect with a wider audience and share the spirit of Muhammadiyah.

The Challenge

How do you explain something to people who know nothing about it? We needed to make our content informative and relatable to this unfamiliar audience.

Our Solution

We focused on short videos and other content, in this case study we will focus on short videos. Videos can easily explain ideas and show the excitement of the people involved in the Muktamar.

Outcome

The campaign was a success! We reached 7.459.617 with total of views and reach among cross platforms. 2 millions impressions on twitter, 3 millions impressions on Instagram, 1 million reach on Facebook, almost 300.000 views on TikTok and others platform have 250.000+ views. Importantly, it sparked conversations with people who had never heard of Muhammadiyah before.

Lesson Learned

People respond to good stories, even when they're unfamiliar with the topic. Several influencers also helped to enliven the online world, which made it possible to boost our media.